Campaign Zero

Campaign Zero encourages policymakers to focus on solutions with the strongest evidence of effectiveness at reducing police violence.

A series of icons were designed to work with the newly established identity system and website design. Each icon represents a principle or goal of the organization and is used to identify this principle or goal across various forms of media.

Multiple existing documents were redesigned to match the updated brand, which including creating a system that could be used to efficiently produce both new documents, as well as update past documents. Existing charts were also redesigned to not only match the new brand, but also to communicate more efficiently.

Collaboration: Justin Kemerling